Google Guarantee
Google’s new consumer protection feature, Google Guarantee, is available to businesses using Local Services Ads. This badge offers added confidence to customers, reassuring them of your reliability.
By obtaining the Google Guarantee, your business can gain a competitive edge, making it easier to attract leads and convert them into loyal customers. It’s a powerful tool to differentiate your services and give potential clients the confidence they need to choose your business.
Enhanced Credibility
The Google Guarantee Badge builds customer trust by showing that your business is backed by Google, leading to increased consumer confidence.
Higher Visibility
Secure a top spot in local search results with the Google Guarantee, making it easier for potential customers to find your business.
Competitive Advantage
Stand out from competitors by offering potential customers the reassurance of Google’s money-back guarantee, driving more leads and conversions.
A guide to Google Guarantee.
What is the Google Guarantee?
Does Google Guarantee generate inquiries?
Maximize Your Benefits
What is required to become Google Guaranteed in USA?
The Set Up Process
1
2
3
4
Overview of Google Guarantee
Google Guarantee is a certification program offered by Google, designed to help local businesses build trust with potential customers by showcasing their credibility through a verified badge. It’s primarily used in connection with Google Local Services Ads (LSAs), which appear at the top of search results when people look for local services like plumbers, electricians, or cleaning services.
Verification Process: Businesses must pass a thorough vetting process conducted by Google. This includes background checks, insurance verification, and ensuring that the business meets local licensing requirements. Google partners with third-party companies to complete this verification.
Badge of Trust: Once verified, the business earns a Google Guarantee badge, which appears next to its Local Services Ads. This badge signals to customers that Google has vetted the business, increasing confidence in its services.
Money-back Guarantee: Customers who book services through Google Guarantee receive a limited money-back guarantee (up to a certain amount, typically $2,000), if they are unsatisfied with the service. This feature assures potential customers that they are protected when choosing a Google Guaranteed business.
Benefits for Small Businesses:
- Increased Visibility: Google Guarantee improves a business’s visibility by placing its Local Services Ads at the top of relevant search results, even above standard Google Ads. This prominent placement makes it more likely that potential customers will notice and click on the business’s ad.
- Higher Trust and Credibility: The Google Guarantee badge helps businesses stand out from competitors. It signals that Google has verified the business, which builds trust and can make a potential customer more likely to choose a Google Guaranteed business over others.
- Improved Conversion Rates: Because of the added trust, businesses with the Google Guarantee badge may experience higher conversion rates. Customers are more likely to engage with businesses that offer a sense of security and credibility.
- Cost Control: Local Services Ads are pay-per-lead, meaning businesses only pay when a customer reaches out, which helps small businesses manage their advertising budget more effectively. They are not charged for clicks or impressions, only for actual customer inquiries (phone calls, messages, etc.).
- Customer Protection Enhances Business Reputation: The money-back guarantee provided by Google adds another layer of assurance for customers. While Google handles refunds in most cases, the association with a reliable platform can reflect positively on the business.
- Simplified Lead Management: Google provides tools within the Local Services Ads dashboard to help businesses manage incoming leads, such as tracking phone calls and messages, which simplifies the process of managing customer interactions and follow-ups.